A couple of Gen X kids loving life and loving the grind, decided that it was time for a shift in the auto industry and all dealerships with regard to building a community on Facebook.  We realized that with servicing clients here in the United States as well as overseas, that dealership content is stale and for the most part, agencies just do what is easy.  The websites are all the same.  The chat bubbles are all the same.  The lame manufacturer stock photography is all the same.  The digital ads are all copycats across Facebook and Instagram.

Knowing the car industry inside and out, literally, we both came to the conclusion that the DEALERS needed to start building a database of NEW BUYERS by way of building a community.  Why not have a team that understands dealership life and what it’s like to work bell to bell and after, for the number, the customer service and hopefully the great CSI.

With over 42 years of marketing experience and over 10 years dealership experience, we know that we’re up to the task of delivering you results.  If you’re like us and miss having the finger on the pulse of human connection versus reading analytics, then you will appreciate us as much as we appreciate you.

From the humble beginning of selling to floor manager, to assistant sales manager, to F&I, to sales manager, to steering committee member, GSM and GM- we’re different because we understand the business and are committed to assisting dealers succeed.  The car industry has changed so much with OTT, OTC, retargeting 2.0, geo-fencing and the long time gorilla of money pits- PPC ad campaigns, to which your own brand isn’t even protected anymore.